Ray-Ban Innovation Lab

For Innovation Lab we refined multiple motion-design pieces introducing CTX,a high-tech copper-titanium alloy born from cutting-edge materials science.Alongside the main film, we created a series of 3D assets showcasing the broader material lineup.

Liteforce, Carbon, Acetate made in Japan, and Titanium. Each visualized with the same precision and elegance that defines the Ray-Ban design language.

My role was developing the laboratory of Ray-Ban.